Introducing…Influence (a virtual influencer course)!

Photography
March 23, 2022
Photography
March 23, 2022

Introducing…Influence (a virtual influencer course)!

Introducing Influence! An online course on influencing with proven growth strategies that will skyrocket your engagement and help you build a profitable online business!

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Introducing…Influence (a virtual influencer course)!

Introducing Influence! A first-of-its-kind online course on influencing with proven growth strategies that will skyrocket your engagement and help you build a profitable online business. This influencer course is perfect for you if you’re wondering how to become an influencer or if you are an influencer and hoping to optimize and grow your business!

sarah crawford influencer course

Influence: A Virtual Influencer Course

You. Guys.

I could not be more excited to share with you something that’s been months in the making.

For those of you who don’t know, not only do I run Broma Bakery, but I also founded an online food photography school in 2017, called Foodtography School. And for the last 5 years, we’ve created some pretty awesome courses, presets, templates, and guides, all with the mission of improving your food photography equally as a skill and as a business.

But in the last year especially, I’ve been getting SO many questions about how to be an influencer. And not just a food influencer. An influencer in general.

So I got to work creating the first-of-its-kind digital influencer course with proven growth strategies that will skyrocket your engagement and help you build a profitable online business. Introducing: Influence.

So let’s take a look at what you get inside this influencer course, shall we?

Influence Curriculum

Influence is a pre-recorded, online course made up of 5 major units. Each of these units is absolutely PACKED with information, from how to create content that gets you better engagement, to how to master video strategy and incorporate TikTok, to how to find brands that have the right budget, add passive ad income to your blog, develop your own products/ services, and master affiliate marketing so you can build a diversified and profitable biz! Let’s break them down, shall we?

influence: the ultimate influencer course

UNIT 01 –  Introduction to Influencing as a Business

Influence confidently — understand the context for why influencing has exploded as such a vital marketing strategy, learn my formula for thinking about content strategically, and explore the social platforms you should be on and why.

  • Part 01: A Short History of Influencing
  • Part 02: Influencers in the Modern Age
  • Part 03: What is content, anyways?
  • Part 04: App Context & Culture
  • Part 05: Exercise: Polishing Your Social Accounts

sarah crawford in studio b

UNIT 02 –  Branding for Social Media

Develop your personal brand so you can set yourself up for long-term growth, align with partners who value what you do, and establish a loyal following across multiple platforms.

  • Part 01: Why Branding Yourself as an Influencer Matters
  • Part 02: Finding Your Unique Target Audience
  • Part 03: Branding Rules
  • Part 04: Exercise: Finding Inspiration

sarah crawford making margarites

UNIT 03 –  Content, Reach, & Growth

Discover the two main types of content to grow your following and strengthen your connection to your audience, use proven marketing strategies that lead to higher engagement, and know exactly what to post… while doing it all as efficiently as possible!

  • Part 01: Content Marketing
  • Part 02: Thinking of your Content as a Funnel
  • Part 03: High Impact Content
  • Part 04: Nurture Content
  • Part 05: Content Buckets
  • Part 06: How to Create Content Efficiently
  • Part 07: Exercise: Create Your Content Schedule

sarah crawford food photographer

UNIT 04 –  Video Strategy

Video is the future. Learn how to shoot and edit engaging content for a brand new audience, discover my technical shooting formula for viral videos, and delve into TikTok so you can be at the forefront of a powerful new wave of social media. This might be my favorite unit of this influencer course 🙂

  • Part 01: Why Short-form Video is So Powerful
  • Part 02: TikTok Deep Dive
  • Part 03: My Shooting Formula for Viral Videos
  • Part 04: Editing & Equipment
  • Part 05: Applying Photography Techniques to Video
  • Part 06: Innovative Approaches to Video
  • Part 07:  How To Make Bomb AF TikToks
  • Part 08: Exercise: Create Your Own Short-Form Video

sarah crawford in kitchen

UNIT 05 –  Brands & Monetization

Become a multi-revenue-stream influencer, deep dive into five different ways influencers make money, position yourself strategically in each arena, and confidently pitch your way to a profitable career.

  • Part 01: Negotiating Brand Partnerships & Sponsorships
  • Part 02: Adding Passive Income with Blog Advertising
  • Part 03: Mastering Affiliate Marketing
  • Part 04: The Power of Freelance Work
  • Part 05: Top Tips for Selling Products & Services
  • Part 06: Exercise: Create Your Offerings

In addition to virtual class time, students are invited to become a part of our private Facebook group, where you can ask questions, post examples of your work for critique, and learn from others in a supportive and nurturing environment. So truly by joining Influence, you’re joining a group of like-minded peers open to helping each other and forming connections.

sarah crawford in kitchen

Influence Bonuses

But that’s not all! From now until Friday, when you sign up for Influence you also get 5 FREE LIVE GROUP COACHING CALLS with yours truly!

In these calls, we’ll chat about everything you want to know, like how to improve your engagement, make rockstar video content, land major brand deals, and more. We’ll go over that week’s unit, homework assignment, and do Q&A’s so you get all your questions answered. Essentially, you’ll have direct access to me and all the thoughts running around in my brain. 🙂

Honestly, the group coaching alone is worth the price of this course. It’s an incredible bonus and I’m SO excited about it!

Learn more about our new influencer course!

If you’re interested in learning more about Influence (and how you can get 15% off the course THIS WEEK ONLY!), check it out here. I cannot wait to hear what you think 🙂

— STILL HUNGRY? —

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